Comparison of cart-level discount mechanisms across quick commerce platforms.
Discount Types by Platform
Overview of which discount mechanisms each platform offers
| Type | Description | Blinkit | Instamart | Zepto |
|---|---|---|---|---|
| Checkout Incentives | Discount unlocks only when a specific payment method is used | |||
| Gamified Cart Expansion Discounts | Discount unlocks only after the user performs a specific cart action (usually adding more items) | |||
| Spend-Based / Slab Discounts | Discount unlocks automatically once cart value crosses a predefined threshold |
Checkout Incentives
Number of payment partners offering discounts or cashbacks at checkout
Blinkit
16
partners
Instamart
29
partners
Zepto
25
partners
Spend-Based Slab DiscountsZepto Only
ZeptoBonus - Automatic discounts based on cart value thresholds
Cart above
Rs. 1,099
GetRs. 50 off
Cart above
Rs. 1,599
GetRs. 100 off
Cart above
Rs. 2,099
GetRs. 150 off
Cart above
Rs. 2,599
GetRs. 200 off
Note: Blinkit and Instamart do not offer automatic spend-based discounts. Zepto is the only platform with this feature.
Gamified Cart Expansion DiscountsInstamart & Zepto
Discounts that unlock when users add more items to cart
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Difficult to Benchmark
Gamified cart expansion discounts are highly personalized and vary based on user behavior, order history, and other dynamic factors. This makes them very difficult to benchmark consistently across platforms.
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